Thursday, March 06, 2008

What Latin America's Companies must consider before going global?

To go global and expand operation overseas is an increasing trend among Latin America's business but they must consider:

1) Be sure you have a competitive edge that you will keep when going global. Sometimes, being the leader in a region doesn't necessarily mean you will remain competitive or successful when going global.
2) Make a throughout feasibility analysis and investigate the resources you will need: investments, production capabilities, logistics, etc. Are they available to support your global expansion?
3) Identify those markets that represent a closer match to your current ones first. Leave the others for a second step.
4) Study those markets in-depth and I mean in-depth.
5) Find local advisory/employees/partners that understand the culture and ways to do business in that market. Give close attention to their input.
6) Be ready to adequate your process to that market. In example, the traditional way to export products within Latin America don't work well when targeting the U.S. market neither the American approach to Federal Contracting works well in China.
7) Most companies in Latin America don't have a "global culture" so be sure that you prepare your inner organization to face the world globally.

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