Marketing Trends in a New Multicultural Society

From our friend Prof. Felipe Korzenny, we would like to share his latest article. Abstract:

Hispanic Affluence by State - Implications for Marketing. Hispanics seems to be doing quite well in terms of having a relatively high representation of high earning households overall. There are gaps that are due to economic conditions and opportunities but for marketers, the lesson is clear. High earning Latino households are abundant and their significant presence points to their potential for enhancing the bottom line of many marketers that realize their potential